MAJORITY OF CLOTHING AVAILABLE SOON AT NEW CLASSICS STUDIOS. PHOTOS TAKEN BY ERIC AT VERMILION LAKE AND BANFF TOWN
|Two months ago, I made a very heavy decision and told Eric over Facebook Messenger that I couldn't imagine myself as a Biochemistry graduate student. In fact, I dreaded the thought of it. For much of my life, I've only imagined the future me as either an: a) doctor, b) doctor, or c) doctor. And although I've kept my previous aspirations to myself, it's a little weird and definitely unexpected by my family that I deviate from this path. Long story short, two months ago I did the scariest thing in my life by deciding against a professional career. And I've never been as excited for the future as I am now.|
For some time now, Eric has been telling me to open an e-commerce store. And as stereotypical as it seems to me (a blogger opening an online store? Gasp. Unheard of!), I finally gave in and decided to actually do it. Meet New Classics Studios, my brainchild (2/3s of my brain, 1/3 of Eric's) and soon-to-launch women's sustainable and ethical fashion e-retailer. Combining my respect for the environment (EAS anyone?) and the very people who inhabit it with an aversion towards low quality and landfill-destined clothing (a.k.a. the very spawn of the modern day fast fashion industry), I wanted to create something that could positively impact the earth. So, I've attempted to curate some of the best sustainable and fair trade fashion labels/designers from around the world. After all, is an $8 shirt really worth all that social and environmental damage? Rhetorical question: its not.
And while there's still plenty of time until New Classics Studios launches in October (don't worry, we ship worldwide!), I couldn't wait to share this news and a little sneak peek of the clothing with you. I can only hope that you're as excited about this as I am!