Just by looking at the sheer amount of “anti-aging” products marketed towards women (to give you an idea, the Anti-Aging Market is estimated to be worth USD 191.7 billion globally), it’s no surprise that a woman’s social worth and desirability are determined in part by her age. Head over to China and you’ll hear the term “leftover woman” being used to describe any unmarried woman 25 years and older (uh… me?). Even around the world (and especially in Asia), millions of women feel pressured to achieve certain things, whether that be success in the workplace, getting married or having children, before their thirties in order to avoid being considered an archaeological artifact. But if there’s anything that I’ve learned from 13 Going on 30, it’s that there’s no such thing as too old, no matter what your age.
With that being said, SK-II wants to help dismantle the idea that a woman is only worth as much as her youth by creating a truly Pan-Asian discussion with their new video campaign, ‘The Expiry Date’. While their video is beautiful, it’s their message that really resonates with me as a soon-to-be leftover woman (lol). We aren’t cans of sardines sitting on a shelf waiting to be bought or left to go bad. We are human beings, and our worth is indeterminable.
This post was loved and sponsored by SK-II. The views are my own. Thanks for supporting!